We believe that Holidays Matter. They broaden horizons, provide a break from everyday stresses and strains and create memories that last a lifetime.
Holidays make people happier, communities stronger, and society more prosperous.
Today in Britain seven million people cannot find the money for an annual holiday1 and still more miss out because the challenges of daily life are too great.
With the UK tourism industry contributing 9% of GDP and employing over 3 million people2, it is a lifeline for communities the across the UK who depend on it for jobs and long-term economic viability. We simply cannot afford to have a third of the UK population excluded3 from the many benefits a simple break or day trip can provide.
Holidays Matter is a movement committed to ensuring everyone has the opportunity to benefit from breaks away from home. Our aim is to banish for ever the words “I’ve never been on holiday”.
1Office for National Statistics: Focus on Families, July 2005
2Tourism: jobs and growth, VisitBritain /Deloitte 2013
3Office for National Statistics: Poverty and Social Exclusion in the UK and EU, 2005-2011
There are a wealth of organisations in Britain working in the field of social tourism and improving access to breaks. Over
With one third of adults and children in Scotland missing out on a holiday due to cost, ill-health or caring
Research revealed by the Carers Trust on Young Carers Awareness Day (28th January) shows that 80% of young carers miss